To invest or not to invest? Our Poll results shed light on NFT market trends!

To invest or not to invest? Our Poll results shed light on NFT market trends!

To invest or not to invest? Our Poll results shed light on NFT market trends! 


The rise of Non-Fungible Tokens (NFTs) has been a hot topic in the digital world recently. As the popularity of NFTs continues to touch the skies, it's important to understand the consumers' perspective on this new market. To gain insights into this trend, we conducted a poll on our app, PollPe, asking our audience about their experiences and opinions on NFTs. In this article, we'll present the results of our poll, analyze the data, and discuss the methodology we used. 


Our aim is to provide businesses in the NFT market with valuable information about consumer trends and behaviors, enabling them to make informed decisions in their marketing strategies.


Methodology of this Daily Poll 


We gather consumers' data and their opinions through our app, PollPe. The unique model of Rewards in exchange for answering Daily Polls helps us to get real-time analytics for every question that we ask our users. 


PollPe is focused on consumer behaviour research so that emerging businesses can make superb enhancements to their marketing plans. 


This Daily Poll was answered by 12,699 users on 11-02-2023. We asked, " Have you invested or do you plan on investing in the NFTs? " 

With the help of our data experts, we dived into the perspective of our users regarding investment in NFTs. Let's have a brief look at the results of this Daily poll and analyse the changes that YOUR TEAM can make to maximize your NFT business. 


Results of our Daily Poll


NFT is a complicated term for beginners. It may also sound scary to many individuals due to a stereotype, and it was clearly revealed by the results. 


  • 23.2% of voters think that NFTs are uncertain and are NOT a wise investment. In our analysis section, we will discuss the possibilities of this consumer behaviour. 

  • On the positive side, 46.4% of users think that NFTs are a good future investment. It may be unstable or risky considering the current economic conditions. But the future is as bright as daylight for the NFT marketplace

  • 30.4% of users still haven't given NFT investment a clear thought. This clearly means that NFTs are not advertised to the huge masses, hence they're still unaware of their pros and cons. 


For all the businesses in this field, it is important to know about the specific audience that answered this Daily Poll by PollPe. So let's show you some exciting stats that will help you to leverage your marketing strategy! 


4 Exciting Consumer Research Demographics! 


  • If we talk about a specific gender that majorly answered this Daily Poll, then it's the Male gender! Yes, you read that right. 88.6% of voters were Males. Whereas only 10.8% were Females. 

  • 22% of Voters are full-time employees. 3.7% of these voters have an annual income of more than 10 LPA! 

  • Most of the votes gathered on this Daily Poll were from users residing in Delhi, followed by Maharashtra, Gujarat & Uttar Pradesh. 

  • People aged 22 were remarked as the highest voters for this Daily Poll. 



Make these changes in your NFT Marketing Strategy: 


After an in-depth analysis of the consumer research & opinion that we gathered, here are the most helpful changes suggested by our data experts at PollPe: 


  1. NFT is still a complicated term for youth. Educating them about NFT benefits & procedures is the key to driving more traffic to your business. 

  2. Run your ads in short-video format. Give valuable info in lesser words, as the attention span of users has been reduced to a great extent! 

  3. Target your ads specifically in Delhi, Maharashtra, Gujarat, Uttar Pradesh, West Bengal & Madhya Pradesh. 

  4. Along with your team, clearly define the age group that is financially capable of investing in your products. 


PollPe is focused on helping businesses to improve their consumer research through Daily Polls. You can also conduct a series of dedicated Polls on our app and receive valuable consumer insights in real-time. 


Why is Consumer Research important? 


Consumer research is a crucial aspect of modern-day marketing. It enables businesses to understand their target audience's preferences, behaviours, and attitudes towards their products or services. 


Here are five reasons why consumer research is essential for businesses, and why you should choose PollPe for your consumer research needs:


  1. Better understand your target audience: Consumer research aids businesses to understand their target audience on a deeper level. By conducting polls & surveys, businesses can gather data and insights about their customer's preferences, needs, and pain points in real-time. 

  2. Stay updated with industry trends: Conducting consumer research helps brands to stay ahead of industry trends. By analyzing data from surveys and polls, businesses can identify emerging trends in their industry and adapt their strategies accordingly. This gives them a competitive edge and helps them to stay ahead of the curve.


  1. Make informed business decisions: Consumer research provides businesses with valuable data and insights that can reform their business decisions. By understanding their customers' preferences and behaviours, businesses can make valuable changes in product development, marketing campaigns, and customer service.


  1. Improve customer satisfaction: By conducting consumer research, businesses can identify areas where they can improve customer satisfaction. For example, if a survey reveals that customers are unhappy with a particular aspect of a product or service, businesses can take steps to address these issues and improve customer satisfaction.


  1. Increase ROI: Consumer research can help businesses increase their return on investment (ROI) by ensuring that their marketing campaigns and product offerings are effectively targeting their customers. By tailoring their strategies to their customer's preferences and needs, businesses can increase their chances of success and ultimately increase their ROI.


At PollPe, we conduct daily polls and surveys to help businesses better understand their customers and stay updated on industry trends. Our services can help businesses make informed decisions, improve customer satisfaction, and upscale their ROI. You may onboard the data expert model of PollPe for your consumer research needs and take your business to the next level!