Top 7 Market Research Companies in India

India's market is highly competitive, with both domestic and international players vying for market share. Market research helps businesses understand their competitors' strategies, strengths, and weaknesses, enabling them to differentiate themselves and stay ahead of the competition.

Entering a new market, whether it's launching a new product or expanding into a new region, involves risks. Market research helps businesses identify potential challenges and barriers to entry.

Today at Humann, we are uncovering the top 7 market research companies in India that can be relied upon for solid research. Let’s go: 

 

1. Nielsen

Nielsen is a global leader in market research, analytics, and data intelligence. With a presence in over 100 countries, they specialize in providing insights into consumer behaviour, media consumption, and market trends.

Nielsen offers a wide range of services, including audience measurement, retail analytics, and advertising effectiveness studies. They help businesses make informed decisions by leveraging data and analytics to understand consumer preferences and market dynamics.

 

2. IMRB International

IMRB International is one of India's leading market research agencies, known for its comprehensive research methodologies and strategic insights. Founded in 1971, they have extensive experience across various industries.

They offer a range of research solutions, including brand tracking, consumer behaviour studies, and market segmentation. They help clients navigate complex market landscapes and develop effective strategies to drive growth. Related: What is Quantitative Research?

 

3. Kantar

Kantar is a data, insights, and consulting company that helps clients understand consumer behaviour and market trends. They offer a wide range of services, including brand strategy, innovation, and media effectiveness.

Kantar combines data science, technology, and human expertise to deliver actionable insights to their clients. They specialize in areas such as market segmentation, customer experience management, and brand equity measurement.

 

4. IPSOS

IPSOS is a global market research company that specializes in understanding the attitudes, behaviours, and opinions of consumers and citizens. They provide insights to help clients make informed decisions.

They offer a diverse portfolio of research solutions, including customer satisfaction surveys, product testing, and public opinion polling. They use innovative methodologies and advanced analytics to deliver accurate and timely insights.

 

5. Market Xcel

Market Xcel is a full-service market research firm that offers a wide range of research solutions to clients across industries. They focus on delivering actionable insights to drive business growth.

Market Xcel's services include quantitative research, qualitative research, and data analytics. They leverage their expertise in market research methodologies to help clients gain a deeper understanding of their target audience and market dynamics. Check out this blog: What is Qualitative Research? Definition, Examples and Types

 

6. Millward Brown

It is a global leader in brand strategy, advertising effectiveness, and consumer insights. They help clients build strong brands and optimize their marketing efforts.

Millward Brown offers a range of services, including brand tracking, ad testing, and brand equity measurement. They use a combination of qualitative and quantitative research methodologies to provide actionable insights to their clients.

 

7. IDC

IDC (International Data Corporation) is a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

They offer research and consulting services covering technology trends, market analysis, and vendor assessments. They help clients make informed decisions by providing insights into industry dynamics, competitive landscapes, and emerging technologies.

 

If you ever have more questions about market research, business strategies, or anything else, feel free to reach out. Until next time, happy researching and may your business ventures be filled with success!

Related: Consumer Research Process Explained in 7 Simple Steps