How Esports is Turning Indian Gamers into Celebrities

How Esports is Turning Indian Gamers into Celebrities


Esports, or competitive video gaming, has become a big deal worldwide. Esports started small but quickly became huge, thanks to the internet and multiplayer games. Now, big tournaments attract millions of viewers, showcasing the excitement of competitive gaming.


Top Esports players are like rock stars. They're famous for their gaming skills and personality. They have many fans and even work with brands, making gaming a full-time job. In India, Esports is exploding. Mobile games like PUBG Mobile and Free Fire are super popular. Despite some challenges, like not enough support, Esports in India is growing fast, with big tournaments and lots of players eager to show off their skills.


The Journey of Esports Celebrities

  1. How did they start?

Esports celebrities typically start like any other gamer, playing games for fun and connecting with other players online or in local gaming communities. They often develop a passion for competitive gaming and start participating in amateur tournaments or leagues to test their skills.


In the early days, Esports celebrities faced numerous challenges, including limited opportunities for recognition and support, as well as the stigma associated with gaming as a legitimate career path. They may struggle to balance gaming with other responsibilities and face scepticism from family and friends about their aspirations.

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  1. Building a brand

Esports celebrities leverage social media platforms like Twitch, YouTube, and Instagram to showcase their gameplay, connect with fans, and build a personal brand. They create engaging content, such as livestreams, tutorials, and behind-the-scenes videos, to attract and retain followers.

To stand out in a crowded field, Esports celebrities develop a unique persona or gaming style that resonates with their audience. Whether they're known for their exceptional skill, entertaining commentary, or quirky personality, they strive to differentiate themselves and create a lasting impression on fans.


  1. Achievements and milestones

Esports celebrities compete in prestigious tournaments and competitions around the world, vying for cash prizes, recognition, and glory. They train rigorously, form or join professional teams, and travel extensively to participate in events like The International, the League of Legends World Championship, and the Fortnite World Cup.

Through their hard work and dedication, Esports celebrities earn recognition and accolades within the gaming community and beyond. They receive awards for their outstanding performance, sportsmanship, and contributions to the Esports industry, further solidifying their status as top players.


  1. Collaboration and partnerships

Esports celebrities attract sponsorships from gaming companies eager to associate their brands with successful players and reach their target audience. These sponsorships may include financial support, gaming gear, and opportunities for promotional activities or appearances.

In addition to gaming-related sponsorships, Esports celebrities collaborate with non-gaming brands to endorse products or services to their audience. They may appear in advertisements, attend events, or create branded content that aligns with their personal brand and interests.

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Revenue and Market Size of the Esports Industry

Growth trends in the Esports industry: Esports has grown a lot recently, with revenues surpassing $1 billion in 2020. Most reports agree that the global esports market reached somewhere between USD 1.45 billion and USD 1.8 billion in 2023. Statista states the revenue at USD 1.38 billion, with a forecast of USD 1.87 billion for 2025.


This growth is expected to continue because more people are watching Esports, companies are investing more money, and technology is improving.

India Esports Revenue in 2023: USD 55 million, with a projected growth of 46% to reach USD 81 million by 2024. This represents a very small portion of the global market, but it is one of the fastest-growing esports markets in the world. The growth is being driven by several factors, including:

  • Increasing internet penetration and access to mobile devices

  • Growing popularity of online gaming

  • Government support for the esports industry


Stats of Indian Esports industry and celebrities

Viewership: Over 17 million viewers for major esports tournaments in India.

Active gamers: Estimated 500 million online gamers in India.

Mobile gaming: Dominates the Indian market with over 80% share.

Most popular titles: Battle Royale (BGMI, PUBG Mobile), MOBA (Mobile Legends, Dota 2), FPS (Valorant, Counter-Strike).


List of major Indian Esports Celebrities

Popular streamers:

CarryMinati (YouTube): 31.8 million subscribers.

Shroud (YouTube): 24.1 million subscribers.

Technoblade (YouTube): 15.4 million subscribers (deceased).

Mortal (YouTube): 10.6 million subscribers.

Valkyrae (YouTube): 3.8 million subscribers.


Professional players:

Skylightz (BGMI): Popular competitive player and content creator.

Jonathan (BGMI): Former world champion in BGMI.

Ghatak (BGMI): Popular streamer and competitive player.

Viper (Apex Legends): First Indian to qualify for Apex Legends Global Series Championship.

Geeky (Dota 2): Former professional Dota 2 player and coach.


The Impact on the Gaming Community

  1. Inspiration for aspiring gamers: Esports celebrities serve as role models and sources of inspiration for aspiring gamers around the world. Their achievements and success stories motivate others to pursue their passion for gaming and strive for excellence in their gameplay. By showcasing their dedication, skill, and perseverance, Esports celebrities demonstrate that gaming can be more than just a hobby – it can be a legitimate career path with opportunities for recognition, success, and personal fulfillment.

  2. Growth of Esports infrastructure in India: The rise of Esports celebrities has catalyzed the growth of Esports infrastructure in India, leading to the development of dedicated gaming arenas, training facilities, and tournament venues across the country. These investments in infrastructure have not only provided aspiring gamers with access to state-of-the-art equipment and facilities but have also helped to professionalize the Esports industry and elevate its status in the eyes of the public.

  3. Influence on mainstream culture: Esports celebrities and the Esports industry as a whole have had a significant impact on mainstream culture, influencing trends in entertainment, fashion, and technology. Esports tournaments and events are increasingly recognized as major cultural phenomena, attracting mainstream media coverage, celebrity endorsements, and corporate sponsorships. Esports culture has also permeated other aspects of popular culture, inspiring the creation of Esports-themed merchandise, music, and entertainment content.


Esports celebrities show us how gaming can change lives. Their stories inspire many gamers to follow their dreams. Esports isn't just about playing games—it's a real career with a big impact on culture.

Esports will keep growing, offering more chances for players, fans, and everyone involved. You know what’s even better? That we will not stop bringing more inspiring stories to your feed! Subscribe to Humann and enjoy the best stats and stories every day!

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